With a massive in-progress partnership weeks away from completion, Ordereze was feverishly aware of an impending once-in-a-lifetime upsurge in sales leads. With essentially one chance to secure this influx of clientele as customers, the company knew their products would need to be in pristine shape.
Weeks after overhauling their online ordering platform and months after tabling my earlier suggestions to do so, Ordereze decided to tear apart their coveted Social Hub Dashboard to reflect a more savvy, contemporary brand.
Some sizable challenges loomed in the distance for my project assistant and I:
- Limited time - with the wave of leads only a month or so away, time was definitely a scarce resource. The President demanded the entire project be complete in under two weeks.
- Not much of a redesign - with a drastic difference in direction taking place, the only aspect of the old program we'd be able to take with us would be the general content portrayed by the dashboard.
Every bit of UI & UX would need to be crafted from scratch.